About

Introducing Tina, the creative powerhouse behind Metanoia.

Raised in South Australia with Greek and English heritage, with an entrepreneurial spirit and a love of good design. A creative, passionate and resilient designer, Tina has been handcrafting leather bags for more than two decades.

Tina started her creative career in visual marketing and advertising. After extensive overseas adventures through Africa, Europe and India, Tina returned to Australia with a burning ambition to create products of her own. Finding her medium of leather and suede, nestled in the womb of Urban Cow Studio in Adelaide, Tina launched her previous successful label Persuede in 2001. Relocating to Sydney, Tina established wholesale relationships with galleries and boutiques Australia-wide. She also held a coveted spot at the weekly Paddington Market in Oxford Street, Sydney’s original art and craft market renowned for supporting and launching emerging Australian designers. 

Tina’s designs continue to reflect the influence of art, music, design, iconic individuality and her own personal style, but she was ready for her work to reflect her values more holistically. It was time to re-imagine the direction of her business, and launch a new label…

Always a lover of vintage style, Tina’s design philosophy is now deeply imbued with concepts including mindful consumption, sustainability awareness, and role modelling an alternative to fast fashion for her daughters.

It’s time to re-imagine what we have going forward.

It’s time for Metanoia.